Riedel: e-Commerce and Website Digital User Experience Audit

In a few words

e-Commerce and Website Digital User Experience Audit

About the client

Riedel is a glassware manufacturing company, founded in 1756 in Austria. Well-known for their high-end wine enhancing types of glasses, Riedel is the oldest family-owned glassware manufacturer in the world.

About the project

Operating with three different properties, Riedel Japan tasked CREAM to audit their e-Commerce activity to spot opportunities for optimization that can result in better conversion rates. Focusing on their B2C online store first, we analyzed and tested Riedel Japan‘s properties to come up with a detailed report on usability, content, performance and referencing. Our final presentation included an extensive list of suggestions for a clearer navigation and smoother user experience across all their websites, in order to further improve their sales with short to mid-term optimizations.