TAG Heuer Ginza: Flagship Store Video Motion Design

In a few words

Concept and motion design for store front video to be used for 2019 New Year’s Celebration

About the client

Founded in 1860, TAG Heuer is a luxury watchmaker based in La-Chaux-de-Fonds, Switzerland. TAG Heuer became a LVMH group brand in 1999. It opened its new flagship store in Ginza in 2018, this “modular” store is the first of its kind in the world.

About the project

CREAM united forces with our Switzerland based partner Ramon+Pedro to support TAG Heuer Japan into the deployment of their seasonal in-store campaigns. This video animation was designed to display on big screens in-between year-round commercials at their Ginza flagship store for the Christmas season, to give their greetings to their customers.